WORLD BOOK NIGHT. The Largest Book Give-Away Ever Attempted!

20,000 passionate book lovers will give away 1,000,000 books on the inaugural World Book Night
The countdown begins. World Book Night will take place on Saturday 5 March 2011 and will be broadcast in partnership with BBC Two. This dynamic and unprecedented industry-wide initiative to celebrate adult books and reading will see one million free books given away on World Book Night by 20,000 passionate readers to other members of the public across the UK and Ireland. World Book Night will take place two days after World Book Day, the established nationwide reading campaign.
A growing list of high-profile figures from publishing, media and the arts are lending their support to this ambitious initiative by becoming Patrons of World Book Night including Damon Albarn, Dave Eggers, Colin Firth, David Gilmour, Antony Gormley, Seamus Heaney, Damien Hirst, Nigella Lawson, Mary Portas, J.K. Rowling and Tilda Swinton.
Author John le Carré says:

“No writer can ask more than this: that his book should be handed in thousands to people who might otherwise never get to read it, and who will in turn hand it to thousands more. That his book should also pass from one generation to another as a story to challenge and excite each reader in his time -that is beyond his most ambitious dreams.”

Author Margaret Atwood adds:

“When Jamie Byng told me about World Book Night, I was amazed not only by its magnitude but by its simplicity. The love of writing, the love of reading – these are huge gifts. To be able give someone else a book you treasure widens the gift circle. I was thrilled to be asked to support World Book Night, and doubly thrilled that The Blind Assassin was chosen to help launch it. Long may its voyage be!”